BECOME THE MAN YOU WERE BORN TO BE.

Here’s the sad truth: Most fitness programmes aren’t built for you. They don’t get what you need as a modern gay man.

The confidence. The attraction. The energy. It’s time for a custom plan that works for your lifestyle, your goals, and your body.

That's where Fat Loss Academy comes in.

Developed by a genuine industry guru that has the credentials and the skillset that you deserve.

WHY train with me?

A Smarter Approach to FAT LOSS —Designed for Gay Men Who Want More.

Stronger. Leaner. More Confident. It Starts Today.

Right now, you might feel stuck. Maybe you’ve been hitting the gym, grinding it out, lifting heavy, running miles—but your body isn’t changing the way you want it to. Or maybe you’ve been meaning to get serious about fitness, but every time you start, life gets in the way… And deep down, you know you’re capable of so much more.

The truth? Most fitness programs aren’t made for you. They’re built for the average guy.

  • You want a body that makes you feel confident—whether you’re in the gym, in a suit, or out of it!

  • You want definition not just bulk.

  • You want to feel in control of how you look, move, and live.

Need help? No problem, that's why I'm here.

James has worked with:

SOMETHING’S JUST “OFF,” RIGHT?

You’re Doing the Work… But the Results Aren’t There.

  • You’re Following a Plan That Wasn’t Built for You.

    Most workouts and diets are one-size-fits-all. Your body & lifestyle are unique—so why are you following a plan designed for someone else? If you can't stick to a plan for at least a few weeks or months then there's no point even starting

  • You’re Stuck in the "More is Better" Trap.

    You think more cardio, more reps, more dieting is the answer. But in reality? You’re burning yourself out with minimal results. The real key is training smarter, not harder. Never try to out-train a bad diet for starters!

  • You Lack Structure and Accountability.

    Motivation comes and goes. Without a proven system & expert guidance, it’s easy to second-guess yourself, skip workouts, & end up in the same cycle.

  • You Don’t Have a Support System That Gets It.

    Most people don’t understand your goals, your struggles, or what you want out of fitness. With the right support, everything changes.

But don't worry, I can help!

CUSTOM SITUATIONS REQUIRE

CUSTOM SOLUTIONS:

My Premium Coaching Programme for gay men, based around 4 key pillars that ensure results when you show up and do the work

Your Body. Your Goals. Your Personalised Plan. There’s no one-size-fits-all when it comes to fitness. You have unique challenges, a unique lifestyle, and a vision for the body you want. That’s why random workouts and fad diets don’t work—because they weren’t designed for you. We take a customised approach to your transformation, giving you the clarity, structure, and accountability you need to finally see real results.

Most physique and fat loss programs focus too much on heavy lifting and traditional bodypart "bro split" training. Too much rest. Too much strain. Too much scrolling in-between sets. Afterburn leverages your time.

Most food plans you buy are a copy paste waste of time, not tailored to your own needs. Rookie coaches are over-focusing on “calories in calories out” as the only solution to fat loss. Without focusing hard on food quality, you'll soon fall flat.

You can try “eating less” for many weeks and make NO progress if testosterone, cortisol or insulin are misfiring. The Hormone Edge gives you the tools to optimise your crucial metabolic hormones

We give you the tools to optimise your mindset

Avoid key negative thought patterns and states of mind Stay motivated long after the honeymoon period ends! Learn how to be mindful with food, and reduce unwanted food habits

hey there - I'm

James

alexander-ellis.

I know what it’s like to feel frustrated, stuck, and searching for answers. I’ve been there. I used to work in an office as an architect i wasn't always a fitness guy.

I was trying every workout, following every diet, and still feeling like something was missing. But through years of training, research, and coaching, I eventually cracked the code.

And now?

I help men just like you do the same.

  • Certified Fitness & Transformation Coach – helping men build muscle, drop fat, and unlock their confidence

  • 14 years of experience in Strength & Conditioning – backed by science, not guesswork

  • Trusted by hundreds of men globally – Real results, real transformations

If you want more out of your body, your confidence, and your life… I’ve been there. And I can help.

So, why gay men?

Why is a middle-aged straight man working specifically with gay men? It might seem strange to you, but it's very normal to me.

I've been coaching gay men in some capacity for over 10 years now, (but not "specifically" or intentionally) but in the last few years I noticed that they tended to get a better result and be more focused on their health and fitness that most straight guys. We'd have better conversations , more laughs, and longer more productive partnerships..

So here we are. I have a better time "at work" now, and you guys get a judgement free environment from a long-term ally who's 100% committed to your goals.

REAL MEN. REAL RESULTS.

From Stuck to Shredded—See the Proof for Yourself.

"James helped me to reeuce my bodyfat by 7% across 12 weeks, resulting in 7kg of Fat Loss"

- Matt D, New Zealand

"Working a tough physical job doing landscaping made it hard for me to change my physique, but James gave me all the tools i needed. I lost 10kg of Fat in the initial 90 days phase" ."

- Daryll S, NEW ZEALAND

"Life in London as a barber felt impossible to change my shape but i dropped from 91kg to 80kg in 3 months, thanks James"

- AdaM, LONDON

Before & after transformations

download myfree guides

free for a limited time only

For discerning and motivated gay men who want REAL long term results

FREE download

THE Quadzilla GUIDE

Have you struggled to build up your legs? Maybe you have tried squatting heavy and jut hurt your knees!

This 14-day quad-focused training plan is designed to shock your legs into new growth using MY proven hypertrophy techniques, including a detailed 2 week training plan.

FREE download

LEAN GAINS: THE MANUAL

Are you struggling to build muscle without the unwanted bulk? Maybe it feels like every time you try to eat more and lift heavoer, you just gain fat instead?

This nutrition and training guide is designed for motivated gay men who want to pack on lean muscle while staying defined. It comes with a complete guide to working out the exact Calories and Food Types that are best for you.

are you ready to level up?

You don’t need another random workout plan.

You need a proven system like FAT LOSS ACADEMY that builds your best body—without giving up your social life or happiness.

Stronger. Leaner. More Confident. It Starts Today.

Copyrights 2025 | James Alexander Ellis